Continental governing body Rugby Africa has unveiled new brand identities for he Rugby Africa Gold Cup and its six other flagship events. Rugby Africa Managing Director, Coralie van den Berg, said, “Promoting our events with a new branding identity is a logical step forward as we evolve. We now have seven international competitions that are widely acknowledged in the sporting world. Our objective was to create a strong visual identity to reflect the dynamism and passion of the African rugby fans: On that front, I think our initiative is a big success!”
Rugby Africa also revealed the new logos for the six other competitions it organises as well as a brand new website accessible at www.RugbyAfrique.com.
Designed for use by the supporters, it will allow them to find out everything they want to know about African Rugby with, among other things; the calendar of events, rankings, statistics, videos and match analysis.
A special section was developed for the press: www.RugbyAfrique.com/press
The President of Rugby Africa, Mr. Abdelaziz Bougja concludes: “This launch inaugurates the 2018 competition season. In total, more than 100 matches will be played in 2018 and the sporting events promise to be thrilling. These new logos and website have been designed for our supporters and I am sure that they will add to their enthusiasm for the Rugby Africa Gold Cup. Good luck to all participants and may the best team win! ”
